Our culture is very unique. It is not that of an everyday agency. We are an established group of creatives who live to empower our luxury clients. Our team is strategically made up of interactive specialists, developers, writers, and artists. Each category plays an essential role and, when combined, makes up the well-oiled interactive machine that is AZDS Interactive Group.
Because AZDS is a design focused interactive agency we have a higher level of sophistication in our work. And although we are design focused, we strongly believe in using a number of marketing (and business intelligence) metrics (more than most marketers) to track the success of our work and our campaigns. We are committed to delivering high ROI interactive and social campaigns to our clients.
The brands that we work with inspire local culture and unique qualities. Our office culture is built on the belief that talented individuals will thrive in a fun and unique office environment. Although we take our work very seriously, we constantly use humor to enlighten one another. You could say that humor is truly our secret weapon.
At AZDS we foster the best aspects of startup culture because startup culture inspires innovation, brilliance, and clear ideas.
A mission by definition should be succinct. Be wary of companies with wordy mission pages. Our goal is to first thoroughly understand our client's brand and the specific customers that they are targeting. We then create innovative, clear, and trackable digital solutions.
We look for good design that works, and avoid design that doesn't. We are more than just a group of creatives. We are a team of visionaries that understand how your business works and how we can expand and transform it. We are guided by industry comparison, and establishing your brand as best in class. We incorporate a “hint of orange” in our work which allows us to differentiate and connect people to your brand online. We combine innovation with analytics to organically increase return on investment.
The better question is "Why not?" We build performance clauses into our contracts. We are confident in our innovative and unique strategies and creations. We are proud of anything we sign our name to. AZDS combines cutting-edge digital innovation with dynamic design. In our opinion, great design is what ultimately drives successful digital work.
We move the needle by addressing high-net-worth individuals with custom-tailored digital campaigns.
The leader of the wolfpack.
There was nothing in Adam's background—his mom a schoolteacher and dad a small business owner—to predict he would fall for luxury hotels.
That changed at age 16 when a stay with his grandparents at the Waldorf Astoria (then synonymous with “the best” or a “true grand hotel,” like today’s Ritz in Paris or The Plaza in New York) inspired him to launch AZDS Interactive Group, a digital marketing agency specifically targeting luxury travel brands. People rarely use the word 'possibility' when they speak of luxury hotels, but Adam thinks the best ones do just that: suggest a you that you'd never suspected was there.
More than a decade later, Adam has grown AZDS from a mere 'possibility' into a multi-million-dollar practice that represents some of the world's most renowned luxury brands—including Leading Hotels of the World, Montage Hotels & Resorts, the Edward Thomas Collection, and XOJET. If you meet him for breakfast, be sure to ask him what he was doing at age 11.
Beyond speaking at international marketing conferences or publishing in the likes of Forbes and the Denver Business Journal, Adam has several reasons to get out of bed every morning:
Ian's role at AZDS is quite complicated as it involves many facets of the business. Among a number of things, he heads up client services/operations, email creation and distribution, website maintenance and a handful of other leadership tasks. Ian designs and establishes the most effective ways to create a successful digital campaign for the client. When we entrust our clients in his hands, he not only designs a home run play, but he knocks the ball out of the park. This is what keeps our existing clients smiling and new clients lining up. 'The Rock' both figuratively and literally around AZDS, Ian keeps projects moving forward.
Ian is a sports fanatic in every sense of the phrase; be it playing sports or watching them, he always gives it 110%. His sense of competition truly fuels his passion for life, both in the professional and personal realms.
The Swedish Ping Pong Champ.
Viktor leads our team in all facets of content marketing, from initial strategy and creation to final outreach. When he’s not writing himself, he’s overseeing a network of prominent writers who regularly feature in travel publications like Forbes and Departures. A stickler for statistics, you’ll also find him overseeing our monthly analytics reporting showing return on investment for all AZDS campaigns.
Outside the office, Viktor is an avid Arsenal fan and tennis player. He has even taken the court with compatriot Mats Wilander, who is one of the best Swedish players to ever play the game. Viktor won the match.
Danielle is our in-house expert for all things legal, communications, client services, PR, and analytics. A graduate of UC Davis Law and UCLA Law—where her primary focus was business law—she brings several years of experience from various California law firms. This legal background is invaluable for AZDS and its clients, offering a whole new frame of thinking about data analytics and the advertising industry as a whole.
In her spare time, you can find Danielle traveling with her husband, spending time with her family, playing the violin, or on the stairclimber.
Kyle comes to AZDS after many years in the world of digital marketing consulting, bringing with him extensive experience in several areas of internet marketing including web development, graphic design, and traditional and technical SEO strategy, implementation, and teaching. In addition to his work with major brands like Volkswagen and Merck/Bayer, he also owns an impressive hospitality portfolio, including Aspen Skiing, Beaver Creek Resort Properties, Aspen Hospitality, and more.
Kyle is an award-winning photographer and designer. In his spare time you will find him traveling with his wife, taking in an Avalanche game, and staying as creative as possible. Kyle also enjoys putting on local art showcases to help Denver artists, art enthusiasts, and local organizations get recognized.
We are transparent and clear, it is who we are. Therefore our bread and butter is working with luxury hotels and luxury lifestyle brands. We are also the interactive agency of record for a wonderful non-profit educational foundation, Arts Integration Solutions. We love working with people that propel future digital innovators.
We work with luxury brands to assist in improving their online experience and increasing online conversions.
Interactive advertising is all about building and expanding a brand. The goal is to then share your brand with individuals that are likely to convert. It is known that over 90% percent of consumers ignore traditional banner ads and display advertising.
It is our belief that this is because companies are marketing to the wrong group of people, with the wrong message, on the wrong channels. At AZDS our philosophy is quite different, and we use sophisticated retargeting techniques (and not just any old retargeting) to correctly segment users and display relevant creative. When our clients give us the handoff, we generally sink the long three pointer. If you want details, let us give you specific case studies.
We design HTML5 advertisements, integrate video, build online advertising campaigns, work with local directories, and add a special AZDS sauce to expand placement. Our campaigns are often behaviorally and geographically targeted with revenue tracking built in. We also focus on search engine optimization in order to increase search engine placement. In short, we give you trackable results.
We excel at creating websites that are online brand experiences. We encourage you to check out our portfolio of websites in order to get a grasp for our abilities and talents. Our development team is like an army of Yodas in modern website development. AZDS is the only digital marketing partner you need. We create the most elegant, revenue-generating websites on the market. No matter the challenge, we will make it happen.
If you don't know, you can't get better. We work with extraordinary clients and their online experience should mirror extraordinary, nothing less. Our team uses custom analytic integrations with Google Analytics, Omniture, Crazy Egg, and other platforms to analyze user patterns, e-commerce opportunity, and drop-off. We don't just provide online stats, but we compare with other business metrics to actually provide business intelligence. Not just "what" or "why," but also "how."
Ask us about our custom e-mail marketing solutions. There isn't anyone around that does what we do. We create entirely custom, elegant email blasts that represent the brand and that provide high ROI. Our customer service is what makes us different. Since we are full service, we write and design our client's e-mail campaigns and then custom code them within 24 hours. At AZDS everything happens within hours not days or weeks.
Let AZDS enhance your online presence through sophisticated inbound marketing and paid search. We don’t simply optimize, we optimize the right way, building exceptional content and allowing for that content to be shared virally and globally. This service is custom for every one of our clients.
Our SEO services are specifically designed to suit the needs of our clients (luxury hotels) and their respective clientele (high-net worth, cultured, and eccentric individuals). We don't want to boast, but we are quite good at improving search standings, creating amazing content, designing and creating online media plans, and creating social media apps and sweepstakes to generate organic fan growth.
We create social applications (think sweepstakes, contests and other customized social applications) to connect with guests and inspire sharing. At AZDS, we don't just do to do. We use analytics and business intelligence to ensure that what we are creating socially is in tune with the brand and will actually inspire sharing to provide a direct social ROI. We don't just build fans, we inspire growth of the brand online.
AZDS believes that the teaching of the arts in K-12 education fosters advanced thought leadership, ultimately benefitting both the next generation of professionals as well as the future of business. The arts in all forms (theatre, music, dance, and classic art) are what allow students to excel in the core subjects (math, science, social studies, literature, and writing) and further allow students to develop socially and become both right brain and left brain thinkers.
At AZDS, we use the arts every single day—designing websites, marketing campaigns, branding, and creating beautiful virtual and digital experiences. But even our clients in the hospitality industry are truly practicing a form of theatre every single day. From the moment you step into a hotel, the employees are actors and the managers are the directors. They are orchestrating a symphony of extraordinary service that allows guests to make new memories.
The leadership at AZDS, along with a stellar board of innovators and leaders from a variety of industries, has come together to create the AZDS Propel Foundation (Propel). Propel is a Colorado 501(c)3 public charity that supports arts integration programs across the United States with digital marketing and web development support.
To find out more about the AZDS Propel Foundation please contact Danielle Skornik at Danielle@azdsm.net or 303-656-9367.