Virgin Hotels & Limited Edition

  • Services Development of custom RevRaise Booking Engine for Virgin Hotels portfolio across the USA and UK
  • Engagement 2023 – Present

A New Custom Booking Engine Experience for the Virgin Hotels Portfolio

Fully-Integrated Design that Drives Conversion

Through a focus on intuitive design and cross-platform integration, AZDS designed and developed a custom booking engine for Virgin Hotels’ properties to empower users with effortless navigation as well as enhanced visibility into member-exclusive rates, all seamlessly integrated into the both the property websites and Mobile App. As a result of AZDS’ strategic integration efforts, the new enhanced experience drives increased conversion, bookings and order value, all within the signature Virgin Hotels brand voice.

Brand Enhancement at Every Step

At every step of the booking journey, AZDS incorporated the iconic Virgin Hotels branding to create a cohesive and immersive experience for users that carries through the color palette, branded icons, custom room amenities, signature fonts, and more. The end result? A booking experience that is seamlessly integrated and consistent with the website and Mobile App experience for an enhanced and fully on-brand user journey.

Members are in The Know

AZDS created the ability for Virgin Hotels’ guest membership program, The Know, to be integrated into the guest booking flow, through custom integrations with internal and third party verification systems. This allows both existing and new members to sign into The Know from within their room selection process to unlock special members-only rates.

Mobile-First Approach

AZDS’ approach to custom booking experiences always begins with a mobile-first methodology. Knowing that the majority of guests research and get inspired on their mobile phones, AZDS created a sleek, simplified responsive design that was developed with the Virgin Hotels typical tech-savvy guest in mind, who expects the latest in mobile functionality and ease of use both on the Virgin Hotels websites and Mobile App.