- Services New immersive website design and development for Hotel Casa del Mar and Shutters on the Beach site, with fully shoppable accommodation pages, powered by RevRaise. Integrated booking engine and flexible, modular CMS.
- Engagement 2008 – Present
Inspired by the Coast
Reflecting the shared spirit of coastal refinement, each of the three ETC websites was designed to balance individuality with unity. Shutters on the Beach and Hotel Casa del Mar feature parallel functionality and dynamic, responsive layouts, while the brand site serves as a refined introduction to the collection as a whole. Designed for a fully responsive experience, the UX flows effortlessly across desktop, tablet and mobile devices.
Elevated Visuals Showcasing Santa Monica Style
Hotel Casa del Mar and Shutters on the Beach greet visitors with a vivid sense of beachfront sophistication, captured through imagery that adapts seamlessly to any device. Through a coordinated effort with the property team and a third-party agency, AZDS’ website designs now feature refreshed brand visuals optimized for every screen, showcasing each property’s most compelling assets and creating an elevated, welcoming experience from the moment visitors arrive.
Bringing the spirit of the shoreline to life, AZDS designed an animated UX experience that elegantly showcases the variety of offerings across both Shutters on the Beach and Hotel Casa del Mar. Through dynamic movement, refreshed imagery and immersive video, the design invites guests to explore each property’s distinct personality in a seamless, visually captivating way. Built for ease of management by on-property teams, the experience ensures every update feels fresh and effortless. For Shutters on the Beach, a direct integration with Way enables guests to reserve experiences during checkout—making discovery and booking as intuitive as the stay itself.
Effortless Exploration
Thoughtfully designed to inspire and inform, the new homepage widget highlights every accommodation category at a glance in an engaging layout. Guests can compare options and book through the integrated RevRaise Booking Engine, ensuring a fluid, luxury-driven experience from start to finish.
Organized for Discovery
With a complete restructuring of site content across both properties, key information—especially around meetings and entertainment—is now organized for optimal discovery. Guests can easily navigate offerings, while internal teams enjoy the flexibility to update content and custom menus directly within the WordPress CMS, keeping every detail current and cohesive.