- Services Design, strategy, and development for a connected digital ecosystem: an immersive, fully bilingual brand site and a private Member Portal for the world’s most devoted tequila and mezcal collectors.
- Engagement 2025 – Present
Digital Artistry
Every Clase Azul decanter is hand-painted by Mexican artisans — so every design decision was filtered through one question: would this feel right next to the bottle? The visual language is cinematic and restrained, built on full-bleed video, slow editorial pacing and intentional motion. Each component, from hero modules to the smallest UI affordances, was designed against the brand’s craft language, preserving design integrity with every new launch and campaign.
Bilingual by Design, Not Translation
Where most luxury sites bolt translation on at the end, AZDS made bilingualism a structural decision from day one. English and Spanish experiences live as parallel page trees with independent editorial pacing, photography and copy nuance — so the site reads as naturally to a collector in Mexico City as to a discovery-stage visitor in Los Angeles.
A Private Portal for the Brand’s Most Devoted Collectors
The brand site flows seamlessly into a private, Salesforce-integrated Member Portal where collectors register decanters, access new releases and explore members-only content. New visitors are immersed in the artistry; returning collectors are recognized and rewarded — two distinct audiences, one continuous brand voice. In its first four months, the new portal more than doubled lead generation versus the legacy experience.
Immersive Product Pages
The Icons and Limited Editions pages go far beyond a product catalog — each spirit unfolds as a cinematic story, from the red soil and blue agaves of Los Altos de Jalisco to the master distiller and artisans whose hands shape every release. Full-bleed video, editorial pacing and collection storytelling immerse visitors in the craft, culture and collaborators behind each decanter, turning product discovery into an act of appreciation.
Destinations where the Brand Comes to Life
The Experiences section invites visitors into Clase Azul’s world of hospitality — La Hacienda in the agave fields of Jalisco, Casa de los Leones in Mexico City and the Los Cabos boutique — each with its own identity within the brand ecosystem. A custom-built reservation system lets guests book tastings, dining and immersive experiences directly at each destination, with intelligent flows handling every detail of the visit — from digital discovery to a seat at the table.