we propel luxury brands as digital innovators

AZDS is the global leader in providing digital marketing, technology and booking engine partner services to luxury hospitality brands. Our expertise is in creating full-funnel digital conversion-focused experiences for an elite group of discerning partners that not only bring their brand to life in exceptional new ways, but drive increased bookings and revenue. We create immersive 360-degree digital ecosystems that optimize every step along the guest journey for High Net Worth and Uber-HNW travelers.

We offer a premier full-service partnership approach across all our clients’ owned channels that makes their jobs easier, drives increased revenue, and provides full-funnel guest analytics across a fully integrated digital experience. Our clients, the world’s most discerning luxury hoteliers across 6 continents, trust us with their brands and their business. We pride ourselves on our laser focus with an elite group of clients, our proven results in driving conversion, our first-class responsive service, and our ability to innovate and drive results as true extensions of our clients’ teams.

With 200+ team members (including 70+ engineers and data scientists) and 750+ clients around the globe, AZDS is the partner of choice for the most extraordinary luxury brands.

Our Vision

Better tech for human experiences

AZDS team
AZDS team team working
Our Values
Excellence in Artistry

We deliver nothing short of exceptional. From flawless code to refined design and seamless service, our commitment to quality is uncompromising because luxury is in the details.

Human-Centered Technology

We embrace change with purpose, pioneering digital solutions that are intuitive, elegant, and designed to enhance real human experiences especially in the moments that matter most.

Dedicated Partnership

We build lasting, collaborative relationships rooted in trust, transparency, and shared goals. Our clients’ success is our success, and we show up as true partners in every interaction.

Accountable Ownership

We take responsibility for our work, our results, and our impact. Empowered and proactive, we hold ourselves and each other to high standards with integrity and follow-through.

Agile Evolution

We stay ahead of trends, embrace new technologies, and constantly refine our approach to ensure our solutions remain cutting-edge and relevant.

Scout
RevRaise

Digital experiences that connect luxury brands to the modern traveler

Adam Deflorian

Adam Deflorian

Founder & CEO

Danielle Deflorian

Danielle Deflorian

Chief Legal Officer

AZDS team

Hill Salomon

Chief Experience Officer

Shannon Falotico

Shannon Falotico

Head of People, Talent, and Culture

Jonathan Psaroudis

Jon Psaroudis

Head of Finance and Accounting

AZDS team

Logan Mire

VP Analytics and BI

Lewis Newmark

Lewis Newmark

VP Partnerships

sally shaughnessy - VP, Program Managment

Sally Shaughnessy

VP Program Management

sarah subrizi - director of agency operations

Sarah Subrizi

VP Agency Operations

AZDS team

Matt Windt

VP Client Services

AZDS team

Stephanie Miller

Senior Director of Client Services

derek cash - sr product manager

Derek Cash

Director of Product Management

chase gohl - director of digital marketing

Chase Gohl

Director of Digital Marketing

Alex Hampton

Alex Hampton

Director Digital Success

AZDS team

Melissa Kennedy

Senior Art Director

AZDS team

Mike Pierzchala

Group Account Director

Mario Yepes

Mario Yepes

Senior Tech Lead – CMS Projects

Jody Fong

Jody Gilbert Fong

Partnership Manager

A brunette woman standing by a window, dressed in a black shirt, jeans, and gold jewelry.

Natalie Brown

Senior Manager, Client Services

Jessica Ito

Jessica Ito

Senior Manager, Implementation

Let’s work together

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